Some key events in the early history of baseball cards:
1868/1869 – Considered the first baseball cards ever printed. These were included in packages of 1868/1869 game program from the Brooklyn Atlantics amateur baseball club. They were not mass produced and trading/collecting them was not really a thing yet.
1873 – The first cigarette cards containing baseball players are produced, created by Goodwin & Company and given away with purchases of tobacco products like Sweet Caporal cigarettes. These early cards helped popularize individual players with fans.
1880s – Several tobacco companies begin prominent production and distribution of baseball cards as part of their marketing. Allen & Ginter, PLug Tobacco, and Old Judge brands produce some of the earliest iconic baseball cards from this era, featuring stars like Cap Anson, Pud Galvin, Big Bill Dinneen, and others.
1880s/1890s – As tobacco card production expands greatly, baseball cards truly start to emerge as a dedicated hobby and collecting phenomenon. Young boys (and some girls) across the country begin amassing and trading the cards. The late 19th century is now seen as the real beginning of organized baseball card collecting as a widespread pastime.
1888 – The precursor to T206 tobacco cards are released by Goodwin & Co., featuring 84 total cards over multiple series with photos on cartes de visite stock. These are some of the most challenging early tobacco era cards for collectors today.
1889/1890+ – Cigarette/tobacco companies like Allen & Ginter, Old Judge, Maple Leaf, and Prize Slabs pour major resources into baseball card production over subsequent years, cementing the integration of cards into the tobacco business model. Major stars like Cy Young, Cap Anson, Kid Nichols, and Nap Lajoie become hugely popular thanks to their widely distributed cardboard representations.
1896 – In what is considered the most famous and iconic early set, American Tobacco releases the famous T206 series over multiple years. Issued between 1909-1911, these cards feature the first color photographs on baseball cards and include all-time greats like Ty Cobb, Walter Johnson, and Christy Mathewson. Highly coveted by collectors today, in top condition a single T206 card can sell for over $1 million.
Early 1900s – Decades of tobacco card innovations and mass production laid the groundwork for baseball cards to remain one of America’s favorite hobbies. After American Tobacco lost the court case that ended their baseball card monopoly in 1911, independent companies like E90 Allen & Ginter entered the market, securing cards permanent place in culture.
By the 1910s, baseball cards were a full-fledged mania amongst children nationwide. The addition of team logos, action shots, and biographical facts on the cards expanded their appeal. Companies tried various technologies and materials, sometimes including primitive bubblegum or candy with packs. During WWI and WWII, resources were diverted and production slowed.
Post-war in the 1950s, a new golden age emerged. Bowman, Topps, and Leaf led the way with colorful modern designs that captured kids’ attention, such as rookie stars like Willie Mays and Mickey Mantle. Topps secured the exclusive baseball license in an antitrust case, dominating sales industry-wide. By the 1960s, over 500 million cards were sold annually amid rock-bottom prices, keeping the hobby booming strong through subsequent decades with wax pack frenzies every spring.
In the 1980s and 1990s, nostalgia and collecting returned as a force as the earliest fringe vintage/tobacco cards skyrocketed in value at auction. The growing MLB fan/memorabilia market ensured that baseball cards continued adapting to remain relevant through internet age, with innovations like autographs and memorabilia parallels keeping interest fresh. Today, over a century and a half since the first known baseball cards, collecting keeps growing steadily around the world as both a mainstream hobby and highly lucrative business.
From obscure additions to promotional tobacco products in the 1860s-1880s, baseball cards evolved into one of the most iconic and tradition-rich industries in sports history due entirely to the passion of generations of young collectors nationwide. The huge production output of top early companies like Allen & Ginter, T206 American Tobacco, and 1950s-60s Bowman, Topps, and Fleer established cards as an intrinsic part of American popular culture, where they remain an important connection between fans and players today.
