The earliest forms of baseball cards most resembled what we would now call cabinet cards or carte de visite photos. In the 1860s, some entrepreneurs started making album pages that compiled photos and stats of top amateur baseball clubs. These early examples did not fully catch on and it was a few years before the true baseball card format emerged.
In 1869, a company called the New York Newsboy’s Home for Homeless and Destitute Boys produced a collection of over 100 cardboard cut-out photos of baseball players that were given away with copies of Albany’s Sunday Mercury newspaper. While crude, this album marked the first true set of baseball cards that combined images and text about professional ballplayers on small, transportable cards. Its success showed there was a market for such collectibles among baseball’s growing fanbase.
Building on that, in 1887 the American Tobacco Company started inserting baseball cards into packs of cigarettes and became the first company to mass-produce and commercially market baseball cards. They featured images of star ballplayers alongside tobacco advertisements. Other tobacco brands soon followed suit. These early tobacco era cards from the late 1880s and 1890s are now considered some of the most valuable and collectible cards in the hobby.
The tobacco companies at first used the cards purely as promotional materials to sell more of their products, with the cards serving little baseball information value. As collectors soon emerged, additional player stats and biographies were included on the backs of cards starting in the 1890s to increase their appeal to serious baseball aficionados. By the turn of the 20th century, the modern baseball card format had largely taken shape with its dual commercial and informative functions.
The tobacco era lasted through the 1950s, with companies like T206 and the Goudey Gum Company releasing some of the most iconic sets that are prized to this day. Cigarettes were declining in popularity by mid-century and concerns were rising about promoting smoking to children. Bowman Gum took over production of baseball cards in 1948 and established the new post-tobacco model of including a stick of gum with each pack rather than cigarettes.
Topps Chewing Gum then became the dominant baseball card manufacturer starting in 1951 and maintained that role for decades. In the post-World War 2 boom in sports fandom, baseball cards flourished like never before. Classic sets from Topps, Fleer, and other smaller companies became collection staples for a whole new generation of young fans. Wax packs made the cards easier to trade among friends and neighbors, further fueling their popularity.
The baseball card collecting hobby reached its peak commercialization in the late 1980s and 1990s, as modern licensing deals between manufacturers and MLB allowed for extremely detailed and glossy sets. Holograms, refractors and other novel production techniques made cards more prized than ever. The bubble popped by the late 1990s due to overproduction. While the industry suffered a downturn, collectors and those seeking childhood nostalgia have kept the tradition alive into the 21st century.
Newer companies like Panini and Donruss have entered the market, with digital platforms now offering additional virtual collecting experiences. The fundamental appeal of tangible baseball cards remains – celebrating players, stats, and the game itself in small cardboard packages. The humble innovation that started in the 1860s as a way to promote tobacco has blossomed into a multi-billion dollar industry and a cherished part of baseball culture. After over 150 years, baseball cards retain their power to excite collectors both casual and die-hard, passing fandom from one generation to the next.
