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BASEBALL CARDS TWITTER

Baseball cards have long been collected by fans and enthusiasts as a way to connect with their favorite players and teams. With the rise of social media, baseball cards have found a new home online – specifically on the popular platform Twitter. While Twitter may seem an unlikely place for baseball card discussions at first, the microblogging site has emerged as a vibrant community for card collectors and traders.

Some of the first baseball card-related accounts on Twitter dates back over a decade, with early adopters recognizing the potential for the platform to help build connections between collectors. Today, the #baseballcards hashtag is used frequently, allowing collectors from around the world to easily find and engage with one another. Major brands like Topps, Panini, and the Hall of Fame also maintain active presences on Twitter to share new product releases, archive historical content, and foster discussion.

For collectors, one of the main appeals of the baseball cards on Twitter community is the access it provides to breaking news and deals. Whether it’s a prominent user breaking a case of a new release and posting hits live, or traders signaling what cards they have available, Twitter allows information to spread rapidly. This real-time element has been crucial during the pandemic in particular, as physical card shows were canceled but the online community was able to continue thriving.

While Instagram has grown as another popular social media hub for card collections, enthusiasts cite Twitter as uniquely valuable due to its conversation-driven format and breadth of specialized accounts. Major league teams, players, industry insiders, bloggers, podcasters and more have all set up a “home base” on the platform, centralizing discussions. Individual collectors are also easily able to connect with prominent figures, brands and even get questions answered by the athletes themselves who are active on Twitter.

The direct messaging features further enhances Twitter’s utility for card traders, who use the private messages to negotiate deals, exchange addresses and shipping confirmations. Successful trades and purchases are often publicly acknowledged with a thank you tweet as well, further strengthening the community bonds. With the rise of high-end vintage cards fetching six and even seven figures at auction, Twitter also serves as a space to stay updated on the rapidly changing market.

In addition to connecting collectors, Twitter has also introduced new collecting trends and gamified certain aspects of the hobby. Examples include the rise of the “hit tweet” – where a user posts a card from a new release they opened and others try to guess the player before being revealed. Some prominent collectors even run weekly or monthly contests where they give away cards to those who correctly predict hit tweets or answer trivia questions.

The short video capabilities of Twitter have been fully leveraged, with users livestreaming group breaks, collection tours, and more to an engaged audience. In fact, some full-time YouTube/Instagram influencers got their start by building a following through their baseball card Twitter accounts first. The ability to easily embed videos straight into tweets further enhances the collecting discussions.

From a collector’s perspective, being active on Twitter allows you to constantly stay in the know about the latest releases, trades, auction highlights and more – all centralized in one easy-to-use feed. It also helps expand one’s network and make new friends who share the same passion. While the hobby itself remains primarily focused on the physical cards, Twitter has become an indispensable digital companion for many collectors today. With no signs of slowing down, baseball cards on Twitter will likely continue evolving the hobby and community experience for years to come.

TOPPS BASEBALL CARDS TWITTER

Topps has been producing officially licensed Major League Baseball trading cards since 1951, earning them the title of the sport’s longest running issuer. For decades, collecting baseball cards was a beloved hobby for kids and adults alike, with Topps dominating the physical cardboard market. As technology advanced and social media rose to prominence in the 2000s and 2010s, Topps recognized the need to adapt their business strategy to the digital age.

In 2009, Topps launched its first official Twitter account @toppscards as a way to engage directly with card collectors and fans online. The move was an important initial step for the brand to establish a social media presence and generate buzz around new releases in the rapidly changing media landscape. While physical card sales continued, the addition of Twitter and other platforms allowed Topps to better promote sets, preview unreleased content, and interact with consumers in real-time.

One of the earliest and most popular Twitter activities for Topps was hosting virtual card breaks, where they would “open” virtual packs of the latest sets and post photos of rare hits and inserts online for fans to see in real-time. This offered an exciting alternative for those not able to purchase physical boxes and packs, generating anticipation and serving as free marketing. Topps would also occasionally run Twitter contests, giving away chase cards, autographed memorabilia, and other prizes to randomly selected followers.

As the brand became more established on social media, Topps expanded their presence beyond just @toppscards to launch specialized Twitter accounts dedicated to specific sets, players, and events. For example, @toppsarchives focused on their retro and heritage lines while @toppsnow spotlighted current seasons and rookies. Brand partnerships like @bunt and @toppsapps helped promote the company’s digital card games. Individual star players even received @topps Twitter accounts of their own as mini marketing extensions.

This strategy of segmented, niche Twitter accounts allowed Topps to drill down into different collector demographics and interests. It also opened the door for more creative content tailored to each subset of fans. For example, the @toppsarchives handle would regularly post historical card trivia, obscure stats from past eras, flashback photos from the company’s archive, and online-only “card” creations using public domain images from newspapers and magazines.

Twitter proved especially helpful for Topps when breaking brand new sets and products. They could generate early excitement through exclusive preview photo reveals, and field collector feedback that sometimes prompted tweaks before official release. The 2016 Topps Now real-time printing initiative found much of its intended audience via Twitter updates announcing the day’s “hits” that could be redeemed for cards with autographs or memorabilia.

But perhaps Topps’ greatest social media success story is the rise of Allen & Ginter on Twitter. Originally a niche heritage set with unique Victorian-era design themes, @AllenGinterCards started out small but found a devoted following through quirky historical tidbits, obscure card trivia, and charming retro aesthetic. Over time it grew into one of Topps’ strongest non-sports brands, proving there was demand for creative, non-traditional collecting experiences – something well-suited for the fun, casual vibe of the platform.

Topps also used Twitter as an outlet during the COVID-19 pandemic of 2020, when physical product was disrupted. They stayed connected to collectors through virtual breaks of older wax, behind-the-scenes photos from empty stadiums, motivational sports messages, and lighthearted memes. Special social mediaParallel initiatives like the Topps baseball team Twitter accounts, athlete Twitter takeovers, and NFT projects have further expanded the company’s digital reach in recent years.

And through it all, Topps Community Managers have worked tirelessly to foster two-way dialogue on Twitter, answering questions from collectors, resolving customer service issues, and taking feedback to improve the overall fan experience. Though physical cards will likely never be replaced, Twitter undeniably helped Topps enter the digital card collecting era and introduce baseball cards to a new generation through social. It’s been integral in keeping the brand relevant and culture evolving alongside ever-changing technology and media habits. For an iconic company with heritage dating back 70+ years, that ongoing adaptation has been key to sustaining long-term success.

The story of Topps on Twitter shows how a traditional sports/entertainment brand was able to not only survive but thrive in the modern era by embracing new digital platforms and creatively engaging audiences online. What started as a single account promoting new releases has grown into a vast interconnected social universe constantly publishing fresh content. Along the way, it helped reignite passions of longtime collectors while also recruiting whole new demographics. For any business seeking to connect deeper with fans, Topps’ journey serves as an insightful case study on the power of social media evolution and community-driven engagement.

K BASEBALL CARDS TWITTER

Baseball cards have been a beloved hobby for generations, allowing fans to collect pieces of their favorite players and relive memories of seasons past. In today’s digital world, social media has become central to how fans connect with players and discuss the game. On Twitter specifically, there is a vibrant community of collectors that use the platform to showcase their collections, make trades, discuss the industry, and interact directly with players.

Many of the top sports card dealers and authenticators have established a large following on Twitter where they regularly post photos of big hits from breaks, highlight new products, and address customer service issues. Companies like Blowout Cards, PWCC, Beckett, and Hobby Heaven have become must-follow accounts for any serious collector. They provide a window into the high-end card market and help drive hype around new releases. For collectors, following the big brands is a good way to stay on top of the latest news and potentially scoop deals.

Individual collectors have also levered Twitter to grow their own personal brands within the hobby. Many collectors with extensive vintage and modern collections enjoy sharing their prized possessions with their followers. This allows them to showcase the fruits of their collecting labor while also inspiring others. It’s not uncommon for these influential collectors to have followings in the thousands or even tens of thousands. Their posts generate likes and comments, building a sense of community.

Some notable collectors who have achieved internet fame through Twitter include @CardboardChris, @robtslj, @Kumar23, and @Jaybiddy412. Their awe-inspiring troves of Mickey Mantles, Ken Griffeys, and rare vintage cards are objects of envy for many. The top collectors also attract the attention of players both past and present who enjoy seeing their legacy preserved in cardboard. In some cases, interacting with these collectors on social media has led players to autograph care packages of cards to be given away.

For active players, many have begun using Twitter as another avenue to connect with fans beyond just the field of play. Over 300 current MLB players are active on Twitter, where they’ll post about games, life on the road, interact with other players around the league, and of course – promote their own baseball cards. Mike Trout is obviously one of the biggest names, but lesser known players have also found ways to boost their profiles through social media engagement. Some players even run their own Twitter accounts independently without team or league supervision.

Fan interaction is a big part of the Twitter baseball card scene. Users will publicly tag players in posts of them hitting home runs, making big defensive plays, or whenever they pull rare rookies or autographs from packs. Some players are very responsive – taking the time to like tweets, leave comments, or even retweet collection posts that include them. This level of access lets everyday fans feel personally invested in players they otherwise may only know from the box scores.

While the logistics of card collecting – grading, auction prices, industry news – occupy many Twitter discussions, plenty of lighthearted content also thrives. Meme accounts like @BaseballCardDad and fan art/custom card creators make the community fun and creative. Organized breaks involving packs, cases, or even full pallets of unopened products are another form of entertainment – live tweeted as they happen. The social buzz adds energy and allows more fans to participate virtually.

Buying, selling and trading is a major functional element of baseball cards on Twitter too. Individual collectors will publicly list recent pulls that they’re looking to move, provide pricing guidance, or keep an eye out for particular wants. Some collectors even ship internationally to expand their network. Sites like eBay obviously host big auction action, but Twitter fills a niche as a free and immediate marketplace for collector-to-collector transactions. It’s not uncommon to see some limited edition hits change hands within minutes of being posted.

Authentication has become a huge issue for the sports card industry in recent years, with unregulated grading leaving buyers vulnerable. As a result, third party authentication on Twitter is another growing aspect of the community. Collectors will pay individuals or small companies who have earned reputations of discernment to examine cards live on video calls before acknowledging their legitimacy. This grassroots system helps preserve confidence for high dollar transactions being made remotely without the protection of a big company certification.

Overall, Twitter has provided an unforeseen boon to the world of baseball card collecting, giving rise and influence to personalities while also functioning as a complementary market, social hub, and multimedia showroom. Just ten years ago, few could have predicted the community that exists online today, but social networking has created deeper connections between collectors, players, and the industry as a whole; opening the hobby up to more fans around the world. Twitter will surely continue to play an integral role for baseball card aficionados of both the past and future.