The 1993 McDonald’s baseball card promotion was one of the most successful and memorable sports card releases of all time. In 1993, McDonald’s teamed up with Major League Baseball and gave away special baseball cards in their famous “McDonald’s MLB Player Collection” with every value meal purchase. Patrons could collect 75 unique cards featuring current MLB players. This unique pairing of fast food and cardboard proved hugely popular with both kids and adults alike.
The promotion was a massive success for McDonald’s, helping drive significant sales increases as customers visited stores in hopes of snagging coveted player cards. Reports estimated McDonald’s sold over one billionburgers during the promotion period alone. For sports card collectors and fans, the McDonald’s cards represented an affordable entry point into the hobby, since value meals were inexpensive relative to boxes of traditional card packs. To this day, nostalgia remains strong for those 1993 McDonald’s issues.
Unlike typical issued sets released by card companies like Topps and Fleer, the 1993 McDonald’s cards did not feature traditional cardboard stock or gum. Instead, they were printed on thicker, higher quality cardstock more akin to photo stock. Each card measured approximately 2 1/2 inches by 3 1/2 inches and had a glossy finish. On the front, they prominently displayed a color action photo of the ballplayer along with their name, team, and position.
On the back, basic career statistics and a brief blurb of information about the player was provided. No serial numbers, copyright information, or set checklist was included on the reverse. Some have speculated this was an intentional decision by McDonald’s to make the cards seem more like collectible photos than typical baseball cards. In total, 75 cards were produced spanning both the American and National Leagues.
Some of the star players featured included Barry Bonds, Cal Ripken Jr., Tom Glavine, Greg Maddux, Ken Griffey Jr., Frank Thomas, Ivan Rodriguez, and Pedro Martinez. Rarer short prints were also included such as Bench/Johnson/Nettles/Jeter/Piazza. The cards highlighted the sport’s biggest stars of the early 1990s in their McDonald’s branded photo stock glory. For many youth collectors, it was their first exposure to future Hall of Famers like Griffey, Bonds, Maddux and others.
Interestingly, the 1993 McDonald’s set did not portray all MLB teams uniformly. Franchises with larger local television markets or fanbases like the Yankees, Cubs, and Dodgers had more player representatives compared to smaller, regional clubs. This indicates McDonald’s and MLB likely aimed for maximum regional promotional coverage when selecting which players to feature rather than striving for a perfectly balanced checklist.
Even at the time of original distribution, savvy collectors recognized the 1993 McDonald’s cards would hold lasting nostalgic appeal and value given their unique pedigree. Some immediately began searching stores each night and amassing full sets for resale. Soon after, the cards were widely listed on early sports collectibles websites and message boards as a suggested first set for new collectors to complete.
While demand remained high in the 90s and 00s due in large part to childhood nostalgia, the Great Recession of 2008 marked a noticeable jump in long term appreciation of McDonald’s cards as nontraditional/nostalgia driven investments. Suddenly, sealed collections and star rookie cards like a Ken Griffey Jr. were commanding hundreds to low thousands on auction sites. Today, grades PSA/BGS 10 examples of Griffey or Ripken regularly sell for $4,000-$6,000 each.
Even common player cards grade well for the set since printing quality and centering was carefully controlled by McDonald’s and their commercial printers. As a result, high grade samples are very obtainable for most issues whereas with typical card sets of the era, mint condition is exceedingly rare. This steady supply of nicely centered near-mint cards continues to fuel interest.
In 2010, when Griffey was inducted into the National Baseball Hall of Fame, his 1993 McDonald’s rookie further exploded in value, cementing its place as one of the true modern era sports cards. For Griffey aficionados, the McDonald’s issue is viewed as his truest rookie card since it depicts his first full Major League season. Today, population reports show only a small fraction of the original 75,000+ Griffey McDonald’s rookies remain in pristine unworn condition.
Behind Griffey, the 1992 Topps Stadium Club rookie remains the most iconic. But for nostalgia and baseball card history, the ’93 Big Mac holds immense popularity. As one of the best selling and distributed baseball cards sets ever, there are few other pieces of cardboard so ingrained in the childhood memories of so many collectors and fans worldwide from that era. Its bright colors and retro style continue to charm new generations discovering the hobby.
For this reason, prices and demand remain extremely strong regardless of wider collecting trends or the stock market. On anniversary years like the set’s 20th or 25th, coverage in the sports memorabilia press typically ignites a new wave of interest as collectors look to fill holes or upgrade existing collections. Some diligent sleuths have even begun attempting to locate and research examples directly from the original printing plates used during production in hopes of discovering prints with suspected errors or varieties.
The 1993 McDonald’s MLB Player Collection represents arguably the most popular, iconic and enduring sports card promotion ever. As nostalgia and memories surrounding childhood summers of the early 90s continues to strengthen existing collectors, the set also successfully brings in newer fans through its simple retro appeal. Now immortalized in the memories of both today’s middle aged collectors and younger fans just learning of the set’s past impact, no other sports card issue so perfectly bridges baseball’s past with its present and future.