The 1991 Impel baseball card set is one of the more unique issues from the early 1990s. Issued by the short-lived Impel Sports Marketing company, the 1991 set showcased players from both the American and National Leagues. While not one of the premier brands like Topps or Fleer, the 1991 Impel set has developed a cult following among collectors in recent years. Let’s take a deeper look at the history and valuation of some of the more notable cards from this underrated 1991 offering.
Impel Sports Marketing was founded in 1990 by Seth Swirsky with the goal of becoming the third major baseball card manufacturer alongside industry leaders Topps and Fleer. Their 1991 set was their first full baseball card release after only issuing a limited regional set in 1990. The 1991 Impel set contains 330 total cards and includes players from all 26 MLB teams at the time. Notable rookie cards in the set include Gregg Olson, Jay Bell, and Todd Hollandsworth. Each base card features a vertical design with the player’s picture on the left and stats/career highlights on the right. While production values were lower than the larger companies, the set had a unique visual style.
Unfortunately for Impel, their distribution and marketing efforts fell short. The 1991 cards could primarily only be found in discount retail outlets. This limited their mainstream exposure and consumer awareness compared to the Topps and Fleer brands. Impel Sports Marketing went bankrupt after only issuing baseball cards in 1990-1991. Their small but memorable 1991 set has grown a cult following among today’s collectors. Several factors have contributed to increased interest and valuation for notable 1991 Impel cards in recent years:
Scarceness – With Impel’s quick demise, their production run was smaller compared to Topps and Fleer in 1991. Fewer copies of each card were made initially.
Unique Design – The vertical card layout stands out versus the predominantly horizontal mainstream sets of the early 90s.
Rookie Cards – The rookie cards of players like Olson, Bell and Hollandsworth are the lone rookie cards for those players only available in the Impel set.
Nostalgia – Collectors who had Impel cards as kids hold them in high regard for their memories. New collectors appreciate the uniqueness.
Let’s look at estimates for the values of some of the top 1991 Impel baseball cards on the current market:
Ken Griffey Jr. #52 – Considered the crown jewel of the set. Near mint copies in excellent centering currently sell for $150-200.
Gregg Olson #289 – The Orioles closer’s rookie card. NM/MT copies range $75-100 due to his dominant early career.
Jay Bell #33 – The Pirates 2B’s RC. Values have risen to $50-75 as he had a long, productive MLB tenure.
Darren Daulton #164 – “Dutch” was a fan favorite in Philly. His card conveys that popularity at $40-60.
Darryl Strawberry #174 – Even in Dodger uniform, his star power shines at $30-50 for a well-centered card.
Deion Sanders #327 – His brief MLB tenure makes this football star’s baseball RC quite sought after at $25-40.
Todd Hollandsworth #290 – On the lower end, but still $15-25 due to scarcity as his lone rookie card.
Checklist #330 – Unique horizontal design makes this an often sought after $10-20 card.
While the 1991 Impel set may not reach the same heights as flagship issues from Topps and Fleer, they have carved out their own cult following and respectable values. The limited production numbers and memorable rookie cards featured make it an intriguing release for collectors three decades later. With dedicated collectors ensuring preservation, interest and values for this underrated 1991 release should remain stable for years to come.