Tag Archives: greed

AMERICAN GREED BASEBALL CARDS BILL MASTRO

Bill Mastro: The Baseball Card Swindler

In the late 1980s and early 1990s, Bill Mastro became one of the biggest names in the baseball card industry. As the owner of Mastro Auctions in New York City, Mastro handled some of the rarest and most valuable baseball cards in existence. Behind the flashy auctions and big sales numbers was a web of deceit that would eventually see Mastro convicted of fraud and sent to prison. This is the story of how Bill Mastro used his auction house and reputation to swindle collectors and investors out of millions.

Mastro got his start in the sports memorabilia business in the late 1970s working at a small shop in New York. In the early 1980s, he opened Mastro Auctions with his brother Michael. At first, it was a small operation dealing in lower value items. As the baseball card market started to boom in the late 1980s, Mastro Auctions rose to prominence auctioning off six and seven figure cards. Stars like Mickey Mantle and Honus Wagner would regularly sell for record prices through Mastro’s auctions.

By the early 1990s, Mastro Auctions was one of the top auction houses in the industry. Mastro cultivated an image of being the most trustworthy auctioneer in the business. He became a familiar face at card shows and would do interviews promoting the high prices his auctions would fetch. Behind the scenes though, Mastro was orchestrating an elaborate fraud. Unknown to bidders and consignors, Mastro was rigging his own auctions.

Mastro would have dummy bidders placed in the room to artificially drive prices up. After the auction, he wouldn’t pay the winning bidders and would simply return the cards to the consignor while pocketing the “buyer’s premium.” This allowed him to book massive sales totals for publicity purposes without any money actually changing hands. To pull it off long term, Mastro relied on a constant stream of new consignments and bidders to mask his scheme.

As the baseball card market started to cool in the early 1990s, it became harder for Mastro to hide his fraudulent activities. Bidders were getting wise to the fact they were never actually winning items. Meanwhile, consignors were getting impatient waiting to be paid. Mastro began issuing bad checks and promissory notes he had no way of honoring just to keep things afloat a little longer. By 1994, Mastro Auctions had collapsed under the weight of its own deception.

When investigators finally caught on to Mastro’s activities, they discovered the extent of his fraud was in the tens of millions of dollars. Dozens of collectors and investors had been swindled out of money through rigged auctions and bounced checks over the previous decade. Mastro was eventually charged with over 30 counts of fraud, forgery, and grand larceny. In 1996, he pled guilty and was sentenced to 6-18 years in state prison.

The fallout from Mastro’s scheme shook the baseball card industry. It cast doubt on auction results and transaction records from Mastro Auctions during the late boom. To this day, there is no way of knowing for sure which sales were real and which were artificially inflated. It also left many collectors and investors burned and distrustful of the high-priced auction scene. The case stands as one of the most brazen and long-running frauds ever perpetrated within the sports memorabilia market.

Bill Mastro was able to get away with his deception for so long due to the lack of regulation in the auction industry and people’s willingness to trust him as the top auctioneer. Greed and an inability to resist rigging his own auctions for profit eventually caught up to Mastro. His story serves as a cautionary tale of what can happen when reputation and appearances are prioritized over integrity. It also highlighted the need for more accountability and oversight to protect bidders and consumers within the collectibles sphere. To this day, Bill Mastro remains one of the most infamous – if not the most infamous – fraudsters in the history of the baseball card industry.

AMERICAN GREED BASEBALL CARDS

The allure and obsession with collecting baseball cards has captivated Americans for over a century. From the late 1800s when the earliest cards were produced, up until the modern era of digital card collections, people of all ages have sought after the thrill of finding that elusive rookie card or completing a full set. As with any lucrative collecting hobby, the big money involved has also attracted unsavory individuals looking to profit through deception and theft. The underground world of baseball card fraud and heists represents the dark side of this all-American pastime.

One of the most infamous incidents of baseball card greed occurred in 1990 when a set of ultra-rare 1909-11 T206 Honus Wagner cards were stolen from the small town of Haddon Township, New Jersey. Known as the “Mona Lisa of baseball cards”, the T206 Honus Wagner is arguably the most coveted and valuable trading card in existence, with ungraded examples selling for over $2 million. In 1990, 12 of the approximately 50 known Wagner cards had been consigned to Memory Lane Inc., a small memorabilia dealer in Haddon Township, for authentication and potential sale. On the night of January 28th, the entire collection was stolen in a brazen burglary.

The theft made national headlines and sent shockwaves throughout the collecting community. With hundreds of thousands of dollars worth of cards taken, it marked the largest baseball card heist up to that point. Police and the FBI launched a massive investigation but the rare cards seemed to have vanished without a trace. Rumors swirled about connections to organized crime figures, though no arrests were ever made. To this day, the identity of the thieves and location of the stolen cards remains one of the great unsolved mysteries in the hobby. The heist demonstrated just how much greed and criminal intent the most prized cardboard collectibles could inspire.

While brazen thefts of entire collections are rare, acts of deception and fraud have long plagued the lucrative baseball card market. In the late 1980s and 90s, when the first modern speculative frenzy took hold, unscrupulous individuals looked to profit through the manufacture and sale of counterfeit cards. Using advanced printing and embossing techniques, con artists were able to produce fake versions of legendary vintage cards that were nearly indistinguishable from the real thing, at least to the untrained eye. Unwitting collectors spent thousands, even hundreds of thousands on counterfeits before the forgeries were exposed.

One such notorious counterfeiter was Vance Nesmith of Florida, who in the late 1980s began producing fraudulent T206 cards as well as fakes of other scarce pre-war issues. He would doctor authentic common cards through techniques like ink blotting, embossing, and recoloring in order to pass them off as the far rarer and valuable variations. Nesmith is believed to have made and sold hundreds of fake vintage cards before his operation was uncovered by the U.S. Secret Service. He was ultimately sentenced to 33 months in prison for mail fraud and other charges in 1990. Many of his counterfeits still circulate in the hobby today, fooling inexperienced collectors and dealers.

While counterfeiting rings and thefts drew the most headlines, everyday instances of fraud and deception have also preyed upon the collector community. In the 1990s, unscrupulous dealers would purposely regrade collectibles to inflate their value, submitting well-worn commons to grading services like PSA and getting them slapped with arbitrary high number grades to trick buyers. Others engaged in “flipping”, where they would purchase hot rookie cards, immediately resubmit them for regrading, and then quickly resell them for a profit based on the new higher grade before the deception was uncovered.

Less scrupulous online auctioneers took advantage of the influx of novice collectors in the late 90s dot-com era. They knowingly sold fake autographs, reprints passed off as originals, and counterfeit cards without disclosing the forgeries. Countless collectors were left with worthless memorabilia after the auction houses refused refunds or dragged out chargeback processes. Some unethical dealers even engaged in outright theft, accepting payment for items they never shipped or had no intention of shipping in the first place. The risks of fraud were high during the speculative mania years on the internet marketplace.

While acts of deception still persist today, several high profile legal actions have helped curb the worst greed-fueled offenses in the baseball card trade. In the late 1990s and 2000s, the FBI partnered with card grading services and industry groups to crack down on counterfeiting through “Operation Bullpen.” Numerous forgery rings were dismantled and their leaders prosecuted. Individual counterfeiters like Joseph Magliocco, who produced over $1 million worth of fake T206 Honus Wagner cards, received multi-year prison sentences. In the 2010s, civil lawsuits against fraudulent auction houses led to major class-action settlements totaling in the millions.

With the rise of PSA/BGS slabbed cards selling for six and even seven figures, the big money at the top end ensures the baseball card market will likely always have its fair share of greed, deception and criminal intentions. For every headline-grabbing theft or counterfeiting ring, there are surely countless smaller scale acts of fraud that go unreported. While most collectors pursue the hobby with honest intentions, the potential to make a fortune through dishonest means will continue attracting unsavory elements looking to exploit others’ passion. As long as the financial rewards remain high, so too does the risk of American greed rearing its head in the world of baseball cards.