Amazon Employee Baseball Cards: A Unique Company Tradition
Amazon has become renowned for its unusual company culture and employee perks, from free meals and gym memberships to opportunities for innovation. One of Amazon’s most unique and long-standing traditions may be its employee baseball cards. Since the early 2000s, Amazon has produced baseball-style trading cards featuring photos and stats for its employees. While seemingly lighthearted, the baseball cards reflect Amazon’s focus on data and performance metrics. They have also become an integral part of the company’s culture and a memento for employees.
The Tradition Begins
The idea for Amazon employee baseball cards originated in the late 1990s from Jeff Wilke, who was then an Amazon Vice President and is now the CEO of the company’s consumer business. Inspired by baseball cards he collected as a child, Wilke thought producing similar cards for Amazon employees could help foster community and recognition within the growing company.
In 2001, the first batch of around 100 employee baseball cards was produced. They featured photos of employees on the front along with personalized stats and metrics on the back such as date of hire, job title, and number of lines of code written. Early cards were printed on standard trading card stock at a local print shop. Production has expanded significantly since, with thousands of new cards printed each year.
Card Design and Stats
Over the years, the design of Amazon employee baseball cards has evolved along with improvements in printing technology. Photos are now digitally inserted onto glossy cardstock. Stats have also expanded to include additional fun or quirky metrics. Common employee stats now include:
Number of packages shipped or units fulfilled
Lines of code written or number of patents filed
Number of leadership principles demonstrated
Favorite company swag received
Favorite food from the Amazon cafeteria
Number of countries visited for work
Stats are self-reported by employees and aim to highlight both work achievements and personal interests. More senior executives may have stats like number of employees or amount of revenue generated. The lighthearted approach helps foster inclusiveness and community among Amazon’s large global workforce.
Distribution and Collection
New batches of Amazon employee baseball cards are produced throughout the year. They are distributed for free at company all-hands meetings and events. Employees can also request cards for themselves or colleagues. The cards quickly become collectibles, with many employees amassing sizable collections.
Some highly sought-after cards include those of CEO Jeff Bezos and other top executives. Rare promo cards from company milestones or holidays also gain value among collectors. Employees proudly display prized cards in their offices or workstations. Trading and gifting cards helps strengthen workplace bonds and camaraderie. Periodic “card breaks” even allow employees to try unpacking and trading new cards like baseball card packs.
Company Culture and Beyond
Over two decades since their inception, Amazon employee baseball cards have become deeply ingrained in the company’s unique culture. They serve as a lighthearted representation of Amazon’s data-driven approach and focus on goals and achievements. The cards also foster community and recognition among a massive global workforce that now numbers over 1.1 million employees.
Beyond Amazon, the innovative idea of employee baseball cards has also been adopted by a few other large companies. However, Amazon’s long history and scale of production for its tradition makes it truly unique. For many employees, collecting and displaying their baseball cards becomes an integral part of their Amazon experience and a cherished memento of their time at the company. The lighthearted tradition perfectly encapsulates elements of Amazon’s culture of fun, metrics, and community-building among its large and globally dispersed workforce.