The 1930s were an iconic decade for baseball cards. During this time, many legendary players rose to fame and had their likenesses captured on cardboard for collecting. The Great Depression had taken hold of America by the early 1930s, yet the popularity of baseball only grew as a diversion for many. Card companies capitalized on this by producing inexpensive packs that could be purchased virtually anywhere for just a few pennies.
The most notable brand of the era was Goudey Gum Company, known for including a stick of gum with each packet of cards. From 1933 to 1939, Goudey released 13 different baseball sets. Their distinctive designs featured vibrant colors and player stats on the back. Iconic stars of the time like Babe Ruth, Lou Gehrig, and Joe DiMaggio gained even more notoriety appearing in those stylish cards in the hands of millions of fans.
The 1933 Goudey issue is particularly collectible today. That inaugural Goudey set included 161 total cards plus additional promotional issues. Notable rarities include Babe Ruth’s infamous “called shot” card which commemorated his famous home run during Game 3 of the 1932 World Series. Another coveted card is Lou Gehrig’s, which was accidentally printed without any stats on the reverse. Only a handful of the stat-less Gehrig card are known to still exist.
Many collectors consider the 1935 and 1939 Goudey releases to be the most visually appealing issues of the entire decade. The ’35s had colorful team emblems decorating the borders. Meanwhile the ’39s are noted for their elegant sepia-toned portraits. The 1939s also marked the last Goudey baseball set before the company shifted focus during World War 2. Honus Wagner, one of the biggest names in collecting, was included for the first and only time in the 1939 issue.
While Goudey was the market leader, other companies participated as well. In 1936, Brooklyin-based DeLong produced a 100 card set featuring new stars like Dizzy Dean and Joe DiMaggio. Additionally in 1937, Play Ball Cigarettes inserted cards into their tobacco tins with a different design than the Goudeys fans had grown accustomed to seeing.
It was world events that led to baseball cards nearly disappearing after 1939. As American factories geared up for war production, the scarce supplies that once went to baseball cards were reallocated. Gum and candy companies halted card production almost entirely for the 1940s. Some noteable late 1930s outliers include sets inserted in product lines like OPC gum, Red Man tobacco, and Pabst Beer. But these final 1930s issues were quite scarce compared to the bulk releases of earlier years.
Recreational activities naturally declined during World War 2 as millions of Americans mobilized for the war effort. Many minor league teams even disbanded temporarily. Without national pastimes like baseball or new cards being produced, collecting stalled out. Some estimated production fell by 90% or more during the 1940s compared to the 1930s heyday.
After years without new cardboard to pursue, collectors eagerly awaited the return of the hobby when peace finally came. In 1948, Leaf Gum ended the card famine by issuing their first attractive post-war set featuring the new stars that emerged while major league play continued on the home front. But it wasn’t until 1951 when the Bowman Gum company greatly expanded sets with colorful vivid photos that the golden age of ‘50s cardboard fully began. By then, many of the old heroes of the 1930s had long since retired. Their legendary careers were immortalized on small works of arts – those beautifully designed and cherished Goudey cards produced in baseball’s golden era.
The 1930s represent a peak decade when baseball exploded in popularity and card companies worked diligently to meet collector demand. Iconic stars rose to fame and had those memorable early issues produced in their likeness that are worth a small fortune today. While scarcity slowed production to a halt by the 1940s, the marvelous cards of the 1930s maintained their value and nostalgia. They serve as a glowing reminder of America’s pastime before all else was put on pause during World War 2. The memorable vintage cardboard treasures of the 1930s will always have an honored place in hobby history.