Gailen Thomas Stanitsch was an American businessman and former air force pilot known for founding the Grandstand Tobacco & Sports Cards company, more commonly known as GTS or Grandstand Trading Cards. Born in 1935 in Atlanta, Georgia, Stanitsch showed an early entrepreneurial spirit by starting his first business, a lawn mowing service, when he was just 12 years old. After high school, he enlisted in the United States Air Force where he learned to fly various aircraft and rose to the rank of captain.

When Stanitsch’s military service came to an end in the late 1950s, he was unsure of what he wanted to do in the civilian world. Having always enjoyed sports, particularly baseball, as a kid growing up, he got the idea to start a business producing and selling collectible trading cards featuring professional athletes. In 1960, with just $5,000 of savings, Stanitsch founded Grandstand Tobacco & Sports Cards in a small storefront in Atlanta. His initial business model involved bundling baseball cards in packs along with sticks of chewing tobacco and candy, a promotional tactic commonly used at the time to attract new customers.

Those early GTS baseball card issues from the early 1960s are now highly sought after by collectors. Notable rookie cards that appear include Hank Aaron’s first card from 1963 and Johnny Bench’s rookie card from 1966. While production quality and card stock were basic compared to later issues, they represented some of the first truly “modern” style baseball cards to be widely distributed. Stanitsch demonstrated an early understanding that successful sports card brands needed to feature the hottest young players rising through the minor league ranks.

Through the mid-1960s, GTS established itself as one of the top three sports card manufacturers along with Topps and Fleer. Stanitsch’s hustle and promotional savvy paid off as the company began landing lucrative licensing deals with major league teams and players’ unions. This allowed GTS issues to use team logos and player likenesses legally. Packs were widely distributed through drug stores, tobacco shops, and convenience stores. By 1967, annual GTS baseball card sales had reached an estimated 15 million packs per year.

Mounting government pressure and health concerns over marketing cigarettes and candies to children posed an existential threat to GTS’ business model. In 1971, the United States Congress banned television and radio ads for cigarettes. This had a chilling effect on the entire tobacco industry’s promotional spending. Meanwhile, children’s advocacy groups accused GTS and others of using tempting candy and cards to get kids hooked on smoking at a young age. Stanitsch knew change was needed to survive.

In 1972, Grandstand Trading Cards underwent a major rebranding and pivot. All tobacco and candy promotions were dropped from card packaging. Moving forward, packs would solely contain sports cards and gum, similar to Topps’ model. The company shortened its name to just GTS, dropping “Tobacco & Sports Cards” to distance itself from its former marketing tactics. New card designs and improved printing techniques produced GTS’ sharpest issues to date. Stars like Nolan Ryan, Johnny Bench, and Tom Seaver graced the covers of the popular 1972 and 1973 sets.

Just as GTS was gaining traction with collectors in the mid-1970s, the sports card market became oversaturated with new competitors. Companies like Fleer and Donruss joined Topps and GTS in chasing licensing deals with leagues. An overproduction of cards depressed their resale value for collectors. Also, the 1973 baseball player strike hurt demand. GTS struggled to turn a profit as production and licensing costs rose amidst falling sales. In 1976, Stanitsch made the difficult decision to sell controlling ownership of GTS to American Tobacco Company, later known as American Brands.

Under new corporate ownership, GTS soldiered on for a few more years issuing sets into the late 1970s featuring players like George Brett and Dave Parker. Product quality declined and the original concept was lost. American Tobacco focused more on exploiting the GTS brand name rather than the type of innovative ideas that made it popular originally. By 1980, facing declining relevance in a field now dominated by Topps, Donruss, and Fleer, GTS quietly went out of business. Few noticed or mourned the passing of a once major player that helped kickstart the modern sports card craze.

In the decades since, GTS cards from the 1960s and early 1970s have taken on new appreciation from nostalgic collectors. While production was more basic than later competitors, they captured a fascinating snapshot of the emerging sports card culture during a transitional period. Rookie cards of Hall of Famers like Hank Aaron, Johnny Bench, and Nolan Ryan remain some of the most coveted and valuable from the entire set roster. Due to their earlier issues being more limited, high grade GTS cards often trade for thousands of dollars today. While only around for two ephemeral decades, GTS left an indelible mark on the continued evolution of sports card manufacturing and licensing. The pioneering spirit of founder Gailen Stanitsch lives on each time a vintage GTS pack is opened for the thrill of the chase.

Baseball cards have been an iconic part of American culture since the late 1800s. The tradition of collecting and trading baseball cards started simply as a promotional gimmick but became a beloved hobby for fans of all ages. Over the decades, the collectible card industry has grown exponentially, driven by our passion for baseball and sports memorabilia. Whether you enjoy assembling full sets, searching for rare cards, or reminiscing about your favorite players, baseball cards remain a treasured link to the pastime’s history.

The origins of baseball cards can be traced back to the late 1880s when cigarette and tobacco companies began inserting photographs of baseball players in their packs as a marketing ploy. The idea was that including photos of popular athletes would help drive cigarette sales. In 1887, the American Tobacco Company released the first trade card sets featuring individual images of stars from that era, such as Jim O’Rourke and Ned Williamson. Over the next decade, other tobacco brands like Allen & Ginter and Old Judge produced their own baseball card series that helped increase visibility and fandom for the growing professional game.

The cigarette insert era lasted through the early 1900s and is considered the first major period of baseball card production. During this time, the tobacco companies released both individual player cards and complete sets that appealed greatly to young baseball fans. While not particularly high quality, these early cards helped establish baseball memorabilia as a collectible item. As safety concerns arose over handing out trading cards to children, the tobacco companies gradually phased out their baseball card insert programs by the 1910s.

After WWI, the 1920s saw a resurgence of interest in baseball cards through gum and candy companies like Goudey and Diamond Stars. Their card collections featured vibrant color illustrations on higher quality cardstock compared to the tobacco era cards. Goudey’s 1933 set introduced many visual innovations still used today like team logo designs, statistics on the back, and biographical information. By the 1930s, production had shifted primarily to gum companies who were able to develop more robust complete sets due to the larger card counts found in gum and candy packs.

Perhaps the most legendary era of baseball cards was the post-WWII boom during the 1940s and 50s. With the return of professional baseball after the war, card companies responded enthusiastically by turning out a staggering number of new sets each year. Bowman, Topps, and Fleer competed vigorously through innovations in photography, roster updates, and die-cut design techniques. Iconic sets like the 1951 Bowman, 1952 Topps, and hugely popular 1955 Topps introduced thousands of new young collectors to the hobby with stunning photography and vivid colors at affordable prices.

The post-war period saw unprecedented growth in the production and popularity of baseball cards which only intensified collector demand. Rival companies battled frequently over licensing rights to player images which led to strange proxy cards being issued with fictitious team names or bizarre caricatures. Behind-the-scenes business drama only added mystique to certain esoteric sets from this era that are legendary among collectors today. By the late 1950s, the major manufacturers had solidified the template for the modern baseball card that remains largely unchanged – color photography on a thin cardboard stock with player stats on the back.

Declining gum sales led Topps to diversify into other sports in the 1960s, taking the baseball card phenomenon national. Their deals with the NFL, NBA, and NHL meant that virtually every sport had its own dedicated card maker. More sets poured out annually but growth also brought growing pains as scandals emerged over forgeries, shill bidding, and allegations of collusion between companies to restrict print runs. Despite these troubles, collecting remained a mainstream hobby through the 1960s and 70s with hot rookies like Hank Aaron, Reggie Jackson, and Nolan Ryan attracting feverish collector interest with million-card print runs becoming common.

The junk wax era of the late 1980s signaled both enormous production booms but also an oncoming market correction. With unchecked speculation fueled by the emerging sports memorabilia industry, companies churned out gargantuan printing amounts in response to collector demand. Many products from this period are now considered “common” with lower values compared to scarcer vintage cards. By the early 1990s, the market was flooded with excess cardboard inventories which led to a precipitous fall and drove much of the hobby underground for several years as fewer new collectors emerged.

After briefly losing its mainstream appeal, the baseball card industry has staged a resurgence since the late 1990s with a new generation of young collectors rediscovering the hobby. Manufacturers have tempered print runs and focused on quality productions of flagship brands like Topps, Upper Deck, and Panini. Memorabilia cards inserting game-used materials have generated excitement while high-end autograph cards of new stars pull in enthusiastic bidding. Online communities have blossomed which provide easily accessible education, buying/selling forums, and events that have helped sustain interest even as physical card shops disappear. With careful stewardship and constant renewing of interest, baseball cards have endured well over a century as a timeless link between today’s fans and the legends of yesterday. Whether collecting cards is a habitual fun diversion or serious passion project, its history remains intertwined with that of America’s favorite pastime.