Topps is undoubtedly one of the most iconic and well-known brands in the baseball card industry, having produced cards continuously since 1938. Whether they can be considered the “best” is a more nuanced question that requires looking at multiple factors over the long history of baseball cards.

Topps does have a few major advantages that have helped cement their reputation. As the longest-running producer of baseball cards, they have a larger collection of designs, themes, and chase cards that appeal to collectors. Their partnership with MLB also gives them exclusive licensing rights, ensuring any cards with team logos or player likenesses are officially sanctioned. This exclusivity was a huge advantage for many decades when they faced little competition.

However, Topps has not always been alone in the baseball card market. Companies like Bowman, Fleer, and Donruss have all produced respected sets at various points challenging Topps’ dominance. In fact, for a time in the late 80s and 90s, the baseball card boom saw Fleer and Donruss produce some of the highest quality, most innovative designs that are still coveted by collectors today. This competition helped drive innovation across the industry.

The quality and design of Topps cards has varied considerably over the decades. In the early years they pioneered color and photo use, but production values fluctuated. The gold foil stars of the postwar era are beloved, but designs became somewhat simplistic through the 50s-60s. The late 80s/90s “Woodgrain” and “Stadium Club” sets showed they could still produce artistic, premium cards. Some modern issues have used more generic photos and designs.

While always the MLB license holder, Topps has not always had a monopoly. Brands like Leaf produce high-end autographed and memorabilia cards outside of the MLBPA license. Companies like Panini have seen recent success with their collegiate and international licenses as well. Upper Deck also pioneered the use of exotic materials like refractor technology.

Perhaps most significantly, the modern market prioritizes specific rookies, parallels, autographs and rare “hits” over full sets. In this environment other brands offering creative inserts, elaborate parallel schemes, and box-loaded special edition cards can be compelling alternatives for collectors focused more on individual cards than sheer vintage pedigree.

In the online age, purchasing and collecting decisions are also no longer as simple as just buying the Topps flagship release each year either. Collector forums, group breaks, and third party selling platforms have given hobbyists more options to engage with different brands and chase specific chase cards from across the industry.

While Topps’ history, mainstream recognition, and MLB license give it a respectable argument for being the most iconic baseball card brand, whether they are definitively the “best” depends a lot on individual collector preferences, what specific cards, sets or era one values, and how the changing industry landscape continues to impact competition. Different collectors will have different opinions, and there are certainly reasonable cases to be made that other brands have produced cars that stand atop the pile for quality, innovation or nostalgia at various points too.

In the end, being the “best” in such a subjective realm is hard to declare absolutely. The depth and variety of the baseball card industry, combined with evolving tastes over eight decades, mean many top brands have contributed significantly to its legacy. While Topps sits comfortably at or near the top of most baseball card discussions due to their history and marketing might, declaring them definitively the sole “best” overlooks the nuances and complexities of such a discussion.