In 1987, the average price of a pack of baseball cards at retail stores in the United States was generally around $1 per pack. The exact price could vary slightly depending on the brand, series, and location. Most major baseball card manufacturers like Topps, Donruss, Fleer, and Score sold their standard wax packs of about 11 cards for right around a dollar during that time period.
Some specialty or premium packs from certain brands might have been slightly more expensive. For example, Topps Traded sets usually retailed for $1.25 per pack since they featured current star players and were considered a higher-end product line. Wax packs from the early season series put out by Topps in particular, known as Series 1 in 1987, were also sometimes priced at $1.10-$1.25 at retail initially before settling in around a buck once distribution was widespread.
Inflation factors into the pricing as well. Compared to today, a 1987 dollar had more purchasing power. According to the Bureau of Labor Statistics inflation calculator, $1 in 1987 would be equal to around $2.35 in 2021 when adjusting for currency devaluation over the past 34 years. So while packs seem very inexpensive by today’s standards, the price point was reasonable for consumers and maintained the affordable, mass-market appeal of the baseball card hobby at that time.
Geographical location could also cause slight variances in baseball card prices from store to store across different parts of the country back then. Rural areas or small hometown shops tended to mark items up a nickel or dime compared to big city outlets or card stores in major league markets that benefited from higher volume sales. But generally within around 25 cents either way of a greenback was the going rate pretty much nationwide during the peak 1987 season.
1987 saw sky-high popularity for the baseball card collecting frenzy of the late 1980s. Sales were booming as kids of all ages snapped up packs hoping for star rookies or a chase card of sluggers like Don Mattingly or Rickey Henderson. With astronomical print runs to meet demand and the influx of multiple competing manufacturers all vying for attention on the hobby shop shelves, keeping pack prices low was crucial for attracting every potential new customer. The $1 price tag played a big part in ensuring affordability and accessibility for collectors of all skill levels and income brackets.
Beyond the standard wax packs, some specialty products released that year offered added value at slightly higher but still reasonable costs. One such item was the 1987 Topps Traded Giant Baseball Card Packs, which came wrapped in foil and contained an oversized “giant” card averaging around 6×9 inches in size paired with 10 normal size commons. These jumbo card promotions retailed for around $1.49 and generated collector excitement with their unique bonus hits. Boxed sets grouping together complete subsets or league leaders at an above-pack cost also found popularity.
And collectors could score bargain deals too if they knew where to look. Occasionally after the initial rush had died down, leftover 1987 packs might end up discounted 25-50 cents apiece at discount chains trying to clearance out excess inventory. Meanwhile dealers at local card shows hawked loose 1987 commons and stars in plastic team bags at steep bulk prices far below a single pack’s worth. So savvy shoppers had options to both feed their habit and save cash.
In analyzing nationwide retail sales data, market research firms estimated over 2.5 billion baseball cards were purchased across all manufacturers and series in 1987 alone. That incredible concentration of new product entering the hands of collectors every year is a big reason why late 1980s cardboard is still among the most abundant in the hobby today, even as values have risen on some of the coveted rookie cards. At $1 a pack, it’s no mystery how almost everyone with even a passing interest could join in on the fun – making 1987 a true golden age when it came to affordability and accessibility in the baseball card collecting world.
A standard 1987 Topps, Donruss, Fleer or Score baseball card wax pack containing about 11 random cards generally sold at retail stores, hobby shops, convenience stores and supermarkets across the United States for around $1 during the 1987 season. That $1 price helped propel the sports cards phenomenon to never before seen heights, putting collected affordable packs within reach of virtually any kid or fan with a dollar burning a hole in their pocket looking for their next cardboard thrill.
