The city of Toledo has a long and rich history with baseball cards dating back over 150 years. Some of the earliest baseball card productions originated in Toledo during the late 1800s as the hobby started to take shape. While larger cities like Chicago, Boston, and New York became hubs for the growing baseball card industry in later decades, Toledo played an important foundational role in the early development of this American pastime.
One of the first documented baseball card productions in Toledo occurred in 1869 by the Peck and Snyder Company, a major sporting goods supplier based in the city. This early set featured portraits of star players from the National Association, one of professional baseball’s first leagues. Though the 1869 Peck and Snyder cards are now extremely rare, fetching tens of thousands of dollars for a single card in top condition, they helped establish Toledo as an early center for the emerging baseball card craze.
Throughout the 1870s and 1880s, several Toledo businesses experimented with baseball card promotions to help market their products. The Toledo Spice Company issued cards as advertisements inserted in spice cans featuring players from local minor league teams. The Toledo Blade newspaper occasionally included baseball card inserts promoting the paper. These early promotional issues laid the groundwork for Toledo to become a hub for baseball card production as the industry grew in later decades.
In the 1890s, several dedicated baseball card manufacturers opened shops in Toledo to mass produce cards as the hobby started to explode nationally. F.H. Gilmore and Company was one of the first and largest baseball card publishers based in Toledo during this time. They issued sets featuring stars from the National League, American Association, and Western League through the late 1890s. Many consider the 1894 Gilmore set, which had over 100 cards, as one of the most important early issues.
Another legendary Toledo-based card company was the American Tobacco Company, which operated a large factory and headquarters in the city. From the 1890s through the early 1900s, American Tobacco inserted baseball cards as incentives in packs of cigarettes and chewing tobacco under brands like Sweet Caporal and Old Mill. Their tobacco era sets from the 1890s through the 1910s featured some of the games earliest superstars and are highly collectible today.
As the industry grew through the early 20th century, Toledo continued producing some of the most iconic vintage baseball cards. In 1911, the Brown-Boveri Company issued a 100 card set that is considered one of the most aesthetically pleasing issues of the tobacco era. In 1913, the Salome Cigarettes Company based in Toledo produced a colorful and detailed 75 card set that remains a favorite among collectors. Well into the 1920s, Toledo remained a leader in mass producing baseball cards at a time when the hobby was exploding nationally.
The Great Depression took its toll on the baseball card industry, but Toledo companies still managed to issue sets through the 1930s. In 1936, Goudey Gum Company produced their famous high-quality gum cards in Toledo. Their 1933 and 1934 issues are especially coveted by collectors. After World War II, Topps Chewing Gum emerged as the dominant force in baseball cards. While they were headquartered in New York, Topps operated a large printing plant in Toledo for many 1950s and 1960s sets that remain iconic today.
As the baseball card boom continued through the 1960s and 1970s, Toledo remained an important part of the industry’s infrastructure. The Owens-Illinois Glass Company produced the glassine wrappers used to package many classic Topps and Fleer sets of this era. In the late 1970s, another Toledo company called Donruss Play Ball issued sets that are favorites among collectors today for their innovative horizontal card designs and statistics.
While larger cities became the epicenters of card company headquarters in more recent decades, Toledo’s contributions to the early development and growth of baseball cards cannot be understated. The city played a pivotal founding role in the late 1800s and was at the forefront of mass production through the sport’s earliest eras. Many of the rarest and most iconic vintage cards collectors covet today can trace their origins back to Toledo. The legacy of Toledo’s rich baseball card history continues to influence collectors and the hobby itself even today.