In the early 1960s, Hostess snacks partnered with Major League Baseball to produce a series of baseball cards included in packages of Hostess snacks like Twinkies, CupCakes, and Ding Dongs. Distributed between 1960 and 1981, these Hostess baseball cards provided young baseball fans with affordable access to collectible cards featuring their favorite players at a time when buying packs of traditional baseball cards could be cost prohibitive.

The 1960s Hostess card series was the first and featured 93 total cards released over multiple years. Each card measured approximately 2.5 inches by 3.5 inches and featured a color photo of the player on the front along with their career stats and biographical information on the back. Some of the biggest star players included on the 1960s Hostess cards were Willie Mays, Hank Aaron, Sandy Koufax, and Mickey Mantle.

The 1960 inaugural Hostess card set included 20 total cards. Some notable rookies featured in the 1960 set included future Hall of Famers Nolan Ryan and Reggie Jackson. The 1961 set expanded to 25 cards and included rookie cards for Dick Allen and Tom Seaver. The 1962 set grew again to include 30 cards with rookies like Joe Torre and Gary Peters. The 1963 set included the largest number of cards at 33 total with rookie cards for Dave McNally and Dick Dietz.


In addition to providing access to collectible cards of current MLB stars, the early Hostess card series also helped document the early careers of players who would go on to have Hall of Fame careers. For example, the 1960 Reggie Jackson rookie card and 1961 Nolan Ryan rookie card are considered quite valuable today given their subjects’ future success and induction into the Baseball Hall of Fame. While print runs for Hostess cards were much higher than traditional card manufacturers in the same era, their distribution via snack foods made them more scarce than a typical Topps or Fleer baseball card series.

The 1964 and 1965 Hostess card sets each included 25 cards but featured fewer star players and rookie cards than previous years as the MLB players union was negotiating its first collective bargaining agreement. This led to fewer active players allowing their likenesses to be used on non-Topps cards during this period. The 1966 set bounced back to include 30 cards including rookie cards for future stars like Reggie Smith and Tom Seaver in his first Hostess card appearance.


From 1967 through 1969, the Hostess card sets each included 20 cards per year. Notable rookie cards from this period included Tom Seaver’s first Topps card in 1967 and Johnny Bench’s 1969 rookie card. The 1970 set expanded back to 25 cards and featured the debut Hostess cards of future Hall of Famers Carlton Fisk and Dave Winfield. The 1971 through 1973 sets each had 20 cards per year but provided the first Hostess cards of stars like George Brett and Mike Schmidt early in their careers.

The 1974 and 1975 Hostess card sets marked a turning point as they included only 10 cards each, the lowest total of any year in the series. This decline coincided with waning baseball card collecting popularity in the mid-1970s compared to the earlier boom years of the 1950s and 1960s. The 1976 and 1977 Hostess sets bounced back slightly with 15 cards per set. Notable rookie cards from this later period included Don Money’s 1972 card and Dave Parker’s 1974 rookie card.


From 1978 through 1981, the final four Hostess card sets each included 10 cards per year. By this point, traditional baseball card manufacturers like Topps and Donruss had regained dominance in the market. The Hostess cards were also impacted by new licensing agreements between MLB, the players association, and card companies that limited the use of players’ likenesses on non-officially licensed products.

In total, the 1960s Hostess baseball card series that spanned 21 years produced over 500 unique cards featuring the biggest stars and best rookies of each MLB season integrated into Hostess snack promotions. While print runs exceeded traditional card issues of the time, the Hostess cards still appealed greatly to young collectors and provided a more accessible alternative for following the sport during baseball’s golden era. Today, complete sets of 1960s Hostess cards or individual high-grade rookie cards remain popular and collectible items for enthusiasts and provide a window into the history of the baseball card hobby itself.

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