In 1989, Topps produced a special baseball card set exclusively for Kmart stores called the Topps Kmart Dream Team set. The unique concept for this 100-card set was to imagine what hypothetical “Dream Teams” for each Major League franchise would look like if each team could assemble rosters of the best players from their franchise’s history. With the regular baseball season underway, Kmart saw this as an opportunity to produce an engaging collectible set that would appeal to baseball card enthusiasts and fans. The Dream Team concept allowed for creativity in imagining “what if” scenarios crossing eras and bringing together star players who may have never played together in real life. This special set was only available through Kmart retail stores and proved to be quite popular among collectors.
The set design featured colorful team logo borders around each card front with a Dream Team roster listed on the back. All players featured were real, historical players from each franchise but brought together in imagined lineups and rotations as if playing simultaneously on Dream Teams. The front of each card depicted a composite image merging photos of multiple players to represent the team. For example, the Cubs card may have shown Ernie Banks’ face merged with Ron Santo’s body. This creative design allowed for variety within the confines of only selecting from each franchise’s actual players.
Some of the most compelling Dream Team cards imagined what lineups may have looked like if dynasties were able to exist across eras. The 1960s Yankees card brought together Babe Ruth, Joe DiMaggio, Mickey Mantle, and more. The Athletics card combined legends like Jimmie Foxx, Home Run Baker and Reggie Jackson. The Dodgers imagined Jackie Robinson, Duke Snider, Sandy Koufax and Steve Garvey as Dream Team teammates. The Giants featured Willie Mays, Mel Ott, Juan Marichal and other greats on the same field. The creativity extended to pitching rotations as well—imagine Bob Gibson, Dizzy Dean and Bob Forsch combining for Cardinals dominance.
The level of research that must have gone into selecting the most talented and accomplished players at each position for each franchise Dream Team was quite impressive. Debates could surely be had about some inclusion or exclusion choices, but Topps historians clearly aimed to authentically represent the very best of the best for each club based on stats, awards, and historical significance to their franchises. Even smaller market teams received thoughtful consideration, like the Expos Dream Team bringing together Andre Dawson, Gary Carter and Tim Raines or the Brewers imagining Robin Yount and Paul Molitor in the same outfield.
While the primary draw was imagining “what if” dream scenarios, the cards also served an educational purpose for younger fans just learning the history of baseball and its great players. Each card back listed full career stats to provide context of the accomplishments that merited these players’ selections for their respective franchises’ Dream Teams. This helped emerging fans place individual player achievements in broader historical perspective. The fact that the entire record-setting career stats could be viewed simultaneously for theoretical teammates sparked the imagination.
When the set was released in 1989, it retailed for $1.49 per pack with factory seals intact. Each wax pack contained 5 cards with no guarantees of hitting any specific player or team. This captured some of the gambling thrill of regular baseball card packs. Since the set was a Kmart exclusive through their card shop program, the only way to obtain it was to visit Kmart stores. While other major retailers like Topps traditional partner Woolworth’s did not carry it, Kmart touted it as a must-have exclusive for die-hard collectors.
Once released, the Topps Kmart Dream Team set saw brisk sales and quickly became a highly collectible item among enthusiasts of the hobby. Its creative concept combining history and imagination resonated with both casual and avid collectors. Today, complete, well-centered Near Mint set are quite rare and valuable, routinely grading over $1000 on the resale market. Even individual high-grade cards for popular franchises can sell for well over $100. Its status as a short print exclusive run release at the tail-end of the “Junk Wax” era boom has contributed to its cache among vintage collectors today.
The 1989 Topps Kmart Dream Team set was a one-of-a-kind experiment that proved a hit among its target audience. By crossing eras and allowing fans to build fantasy rosters from real baseball legends, it sparked new discussions and debates that still engage collectors today. Its exclusive retail availability also added an element of scarcity that increased interest upon release and collectors’ demand years later. While Topps produced other “what if” or hypothetical specialty sets in the 1990s, the Kmart Dream Team was truly original in its singular focus of combining the best of the best from each franchise into started lineups. Its innovative concept and craftsmanship remain an appreciated part of baseball card history.
