The 1962 Topps baseball card set is one of the most famous and valuable in the hobby’s history not only for the rookie cards it featured, but also because a small number of cards in the set were accidentally printed with a revolutionary technology that would not be commonly used for decades – holograms.
In 1962, Topps was the dominant force in the baseball card market as they had been for over a decade. Their main competitors, Fleer and Post Cereal, were stepping up their game with innovations to fighting Topps for license deals and collectors attention. Topps executives were under pressure to deliver something new and exciting for the 1962 set.
At the same time, a small optics company in Los Angeles named Physical Optics Corporation had just come out with an new innovation – image holograms. These were thin, flexible film that could be incorporated into printed materials like trading cards to make the image seem to jump off the surface. Topps representatives were impressed by early demonstrations of the technology and saw its potential to make their flagship 1962 set truly stand out.
After signing a deal, Physical Optics Corporation worked closely with Topps’ printing plant in New York to develop a process where hologram film could be fed through the high-speed presses alongside the card stock and ink. The first trial runs went smoothly and Topps was pleased with the results. During one of the later production runs, something went wrong with the hologram feeding mechanism.
Instead of precisely placing one hologram per card, the malfunction caused several cards in the run to receive multiple hologram films randomly stacked on top of each other. Rather than scrap the entire flawed print run, Topps executives made the decision to just ship these “extra hologram” cards into the marketplace like normal to avoid costly delays.
It wasn’t until later that year that the first collectors began finding the cards with strange, glittering anomalies on the image surfaces. Word quickly spread of these bizarre experimental cards that seemed to make the players jump and warp as the cards were moved. Within a year, these “62 hologram error cards” had taken on a mythology all their own in the hobby.
While the print run of normal hologram cards helped elevate the entire 1962 set to new heights, these stacked-film errors have become perhaps the most coveted subgroup of any post-war set. Only about 50 are believed to exist today across players like Maury Wills, Don Drysdale, Willie Mays and more. In the late 1980s, one of the extremely rare Sandy Koufax cards sold for a then-unheard of price of $80,000. Today, mint condition examples regularly surpass the $250,000 mark at auction.
The rarity, historical significance, and simply mystique of these early experimentations with holograms have cemented the 62 errors as the sports card world’s equivalent of the 1933 Gashouse Gang or 1916 Sporting News baseball. While Topps never pursued large-scale hologram production again, the accidental stackers have inspired generations of collectors ever since with their groundbreaking technological wonder.
In hindsight, it’s remarkable to think that just a simple misfeed during one of Topps’ New York print runs could have produced artifacts that have so profoundly impacted collectors. The story is a lesson in serendipity and happy accidents, showing how innovation sometimes happens through stumbles as much as focused research. Even decades later, the 1962 hologram errors remain the holy grail for set builders and keep fascinating observers with their promise of what could have been if holograms found baseball cards earlier. Their rarity, condition challenges and great sums involved ensure they will always be prized anomalies from when hobby was entering its golden age.