In 1995, Post Cereal continued its long tradition of including sports cards in boxes of cereal with the release of its 1995 Post Cereal Baseball Card series. The insert set featured 160 total cards highlighting players and teams from the 1994 MLB season.
Post first began including sports cards in cereal boxes in 1950, helping to popularize the collectors’ craze for kids and families. In 1994, Post issued its highly successful flagship MLB set alongside specialty sets focused on the All-Star Game and World Series. For 1995, Post sought to build on that popularity with another quality baseball card series.
Upper Deck held the exclusive MLB league license at the time, so Post worked within the confines of using 1994 photography and statistics. The 160-card base set covered all 30 MLB teams from the previous season. Rated by Beckett as a “3” on its 1-10 scale of collectibility, the cards possessed decent photo quality and production values despite not carrying official league licensing.
Each team was represented by a starting lineup of six players, with the roster rounded out by two to four additional cards per club. Superstar sluggers like Ken Griffey Jr., Frank Thomas, and Barry Bonds each received their own spotlight card. Rookie sensations such as Jeff Bagwell, Craig Biggio, and Moises Alou also earned individual rookie cards after breakout 1994 campaigns.
In addition to player cards, the set included staple team cards highlighting that season’s American League and National League champions – the 1994 World Series match-up of the Houston Astros vs the Montreal Expos. Montreal shocked the baseball world that year by posting the best regular season record at 74-40 but fell just short in the postseason.
The back of each card provided statistics from the 1994 season as well as a short bio of each player highlighting career highlights up to that point. Managers also received short bios on their respective team cards. The card stock quality was solid and designs ranged from straight forward headshots to more stylized action shots. Overall print runs were high enough to satisfy demand without becoming overly saturated in the collector’s market.
In total, the 1995 Post Cereal Baseball Card set featured:
160 total cards
30 team cards (one for each MLB franchise)
120 individual player cards (six starters + backups for each team)
2 rookie cards
2 league champions cards
4 retired player cards added as bonuses
As with prior Post issues, wax packs containing five random cards could be found wrapped inside boxes of brands like Corn Flakes, Golden Crisp, and Sugar Crisp cereal. Additional promotional materials provided checklists, trading guides, and odds of finding specific cards in wax packs. This helped fuel the trading card frenzy amongst collectors both young and old.
While not an official MLB license, the 1995 Post Cereal Baseball Card set successfully tapped into nostalgia of the past season by providing quality cardboard coverage of the 1994 campaigns. Inserted randomly inside family breakfast staples, the cards gave baseball fans another affordable and accessible method to collect their favorite players outside of the specialty hobby shop model of the time. Three decades later, the Post cereal sets remain fondly remembered as an introduction to the exciting world of sports card collecting.
With vivid full-color photography and factual stats/bios on the back, the 1995 Post issue achieved the twin goals of showcasing key moments from 1994 while cultivating the next generation of baseball card aficionados. Though lacking true ‘investment grade’ status compared to pricier licensed brands, the Post cards succeeded admirably in its mission to spread baseball card fever amongst young and old fans alike by making the hobby fun, accessible and surprisingly addictive.